Advisory · Consultancy · Fractional

Move out
of 1st gear.

Drive revenue.

Strategic Advisory, consultancy and fractional leadership services for start-up founders and business leaders looking to accelerate growth.
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EXPERIENCE WITH CATEGORY DEFINING COMPANIES
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The offering

How Underwood Advisory can help.

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Consultancy
Consultancy
Commercial Audit
End-to-End GTM Framework
Agency Strategy & Planning
Strategic Revenue Program Development
Commercial Value Proposition
Partnership Audit
Partnership Development & Implementation
Advisory
Advisory
GTM Strategy
Agency Strategy
Partnership Strategy
Strategic Positioning
Leadership Advisory
Talent Acquisition
Talent Development
Networking
Fractional
Fractional
Revenue Leadership
Partnership Leadership
Agency Partnerships
About

Alex Underwood

Alex Underwood is arevenue and partnerships leaderwho has spent his career building and scaling high-performing commercial organizations for category-defining companies.
His work centers on GTM strategy, revenue leadership, agency and brand partnerships— with a consistent focus on accelerating growth and building durable commercial engines that last.
From building Reddit's Global Agency business to leading Spotify's worldwide Partnerships organization and launching Google's first Global Agency Council, Alex brings rare, real-world depth to every engagement.
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Alex Underwood
Key Results

Impact at Scale.

A track record of measurable, large-scale commercial outcomes across the world's most demanding organizations.

3x

Revenue Growth
Built and led Reddit's EDGE commercial GTM framework, unifying sales, agency, marketing, and operations around shared outcomes.

+20pt

Agency Share Growth
Led global agency negotiations for Spotify's first holding company partnerships, growing big-six revenue share from 50% to 70%.

+500

Net New Advertisers
Designed and led Project Firestarter at Reddit — aligning the entire organization around activating net-new advertisers at scale.

5

Revenue Orgs Built
Built and led Reddit's Global Agency, Spotify's Global Partnerships, Spotify East Coast Sales, and Google's Agency Strategy teams.

+100

GLOBAL & LOCAL PARTNERSHIPS
Including WPP, Publicis, OMG, IPG, Dentsu. Havas, Horizon, Samsung, Disney, Unilever, Heineken, Ford, Microsoft, P&G and Google. NegotiatedSpotify' global agency and client partnerships.

2

Brands Repositioned
Shifted Spotify from a "music-only buy" to a lifestyle partner. Reshaped Reddit's agency perception, establishing it as a core media plan priority.